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Top B2B Marketing 2.0 Luminaries to Follow in 2010
The New Year’s period is always chocked-full with ‘top ten’ lists and countdowns, and unfortunately, too many blog posts and articles that come out in this period are pretty much news/information you...
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What’s Behind the Rise of Content Marketing?
Over the last 7 months I’ve been very focused in my research on the dynamics of how B2B marketing is changing — particularly the increasing importance of developing buyer-centered marketing strategies...
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Dreamforce 2010: Demand Generation Insights ‘from the Cloud’ (LBM)
A little over a week ago I published my latest post on the DemandGen (r)Evolution blog – “Dreamforce 2010: Demand Generation Insights ‘from the Cloud’” – a round-up of my takeaways from this year’s...
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Balancing the Demand Equation Update — The First 30 Days
On September 19, my first book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model, was released on Amazon. I can honestly say it was a very cool moment in...
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